When we talk about real estate marketing strategies, we usually picture cold calling as one of them. For those who have no idea on what I’m talking about, let me explain it briefly. Cold calling is a form of marketing where you call a number of houses and ask for information about the property. Usually, you are trying to get the agent of a certain house to sell your property. The agent will usually get back to you after you have provided him with all the required details.
Now, if you want to have better real estate marketing strategies, you should work on gathering as many leads as you can. To put it simply, the 70/30 rule in real estate marketing applies on an effect and cause basis. The 70/30 rule states that about 70% of your leads come from just 20% of your potential leads. This means that knowing 20% of all the jobs yields 70% of your desired results. With this said, the key to be successful in this kind of business is to gather as many leads as you can.
But how can you do this? The best way to do this is to seek the help of lead generation services. There are a lot of marketing campaigns that can help you gather leads but the real estate industry is different from other kinds of businesses because there are more variables involved. A good service can provide you with several effective real estate marketing ideas that can increase your leads gathering and conversion rate. Aside from lead generation services, there are also several other great options available which can make you feel more comfortable and efficient when it comes to real estate marketing.